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Recommendations

Cheryl was tapped to get to know more about my national marketing/PR firm and develop a plan that would enable it to operate more efficiently. She was amiable and communicative with my employees and the final recommendations were both on target and on time. I strongly recommend Cheryl for a high level position that uses her many skills -- from creative development to detailed execution. Cheryl's Top qualities: Personable, Expert, and Creative

Rise Birnbaum, zcomm

Working with Cheryl was a pleasure; she was able to quickly grasp our service offerings and synthesize the details in order to make edits and suggestions which improved both our marketing materials and website.

Hellman Chica, President, pennyimaging.com

Cheryl is a well-regarded marketing and promotion executive. She developed skilled promotions for her clients and developed great relationships nationwide. I highly recommend Cheryl without reservation.

Jeff Walker, SVP, Business & Legal Affairs, RCA Records

Cheryl is an action oriented, driven, high energy executive who is resourceful and creative in the execution of her responsibilities. She possesses a strong work ethic and is driven for success. Her marketing and promotion skills are transferable into any organization.

Iris Lazarus, Sr. Director, Human Resources, BMG Entertainment

I have known Cheryl since 1997, when she first hired my firm to work with her team at RCA Records. Cheryl was one of the most passionate, creative, engaging, detail-oriented and budget conscious executives in the music industry. Her leadership inspired and motivated her team and the entire company. We have remained close friends and business associates for the past eleven years. There is no doubt in my mind that Cheryl brings amazing energy, straightforward honesty, and exceptionally strong work to every challenge. She should be on the short list for any consumer goods or services or entertainment company seeking a senior executive. Cheryl's unusually wide skill set (she has a law degree and firm experience) makes her an excellent candidate for many roles, from General Manager to Chief Marketing Officer to SVP/EVP of Business Development. I recommend her highly and without reservation.

Sandi Lifson, Owner, Sandi Lifson Marketing

I have known Cheryl for 11 years. We first met when we worked together at RCA Music Group and quickly became close colleagues and subsequently, friends and business partners.

In my role as the SVP of Finance in charge of Cheryl's marketing and promotions department at RCA, I was extremely impressed with her intelligence, business savvy and ability to justify and take responsibility for her decisions.

She was a standout employee from my perspective at that time due to her dedication to using innovative marketing techniques while keeping her P&L within budget constraints. Her sphere of influence, budgets and staff grew with each successful project. She was promoted from Senior Director to Vice President during her tenure and was one of the few employees with a three year contract.

Cheryl's strengths, which will greatly benefit her next employer, include her outstanding ability to communicate, effectiveness, sophistication, expressiveness, creativity, efficiency, cooperation, imagination, management skills, dependability and flexibility. She also carries the wealth of knowledge from her legal career, which makes her an even more deeply qualified candidate.

When Cheryl and I left RCA Music Group, we formed an online shopping tool called Shop2Music. As an entrepreneur, Cheryl was a self-starter, highly committed and a solid partner. She brings intensity and a motivating energy to any project.

Finally, on a personal level, Cheryl is an empathetic and loyal friend. She is supportive, brings a fresh perspective to issues and is well-liked. Her self-confidence and outgoing personality make her a positive force in my life.

In sum, I highly recommend Cheryl for a senior level marketing, branding, and sales or business development position with any type of consumer goods or services company.

Lynn Hazan-DeVaul, EVP/General Manager, RED Distribution

It is nice to have a chance to publicly acknowledge Cheryl. She has the most exceptional mind, a compelling determination, and the innate skill set, to accomplish absolutely anything. I have been fortunate to know Cheryl, and admire her very much. Her personal drive for success affected my life quite significantly- I would not be in such a comfortable position today, if not for her. She is invaluable in all situations. Cheryl is a well liked woman, social, inspiring, altruistic and an absolute pleasure to be around. This woman is an infallible asset. I am proud to be a friend and to have shared in such great business success.

Aaron Kamin, Independent Professional, Amedeo Music, 77k Music

Cheryl is a very bright, creative, extremely hard working individual that embraces hard work and is constantly striving to "win" in the workplace. She works well with fellow employees, accepts challenges willingly, and is honest and reliable. I would gladly work with her again and recommend her highly.

Bob Jamieson, Chairman, RCA Music Group

Cheryl is great. Always on top of her game and got the job done.

Todd Hensley, President, HITS Magazine

Cheryl has always been a tremendous talent with great marketing skills.

Vincent Degiorgio, VP, International A&R, RCA Records

Cheryl is probably the most consummate executive I ever worked with in terms of pursuing her objectives without compromising her integrity and professionalism.

Barry Griffin, Regional Promotion Executive, RCA Records

Cheryl is an exceptional marketing and promotion executive, and her campaigns were both creative and very successful for our artists. I recommend her enthusiastically.

Valerie Marcus, VP, Business and Legal Affairs, RCA Records

I wanted to take a moment to introduce you to a very special person and an exceptionally qualified individual who may be a candidate for a position in your company. Cheryl has the amazing blend of professional presence and confidence as well as true care and concern for the roles she has had and an ability to always be an impact player. I would strongly recommend having a conversation with her or considering her for any role that would utilize her unique skill set.

As you will see from this website, Cheryl has her law degree and has practiced real estate litigation for several years before she went into the marketing & promotion of musical artists. She has worked with the biggest record labels, entertainment organizations and artists, which she excelled at until the Internet destroyed the very profitable album sales which kept the labels afloat for a long time.

Her most recent company role was as the Head of Marketing, Public Relations, Ticketing and Group Sales for Cirque du Soleil in Las Vegas; Cheryl resigned after a year because she felt that Las Vegas was simply not where she wished to reside long term.

Cheryl is qualified in the following areas: Marketing, Branding, Corporate Partnerships, Strategic Planning and Business Development. She has been at the Vice President level for many years and is ready to step up to a SVP, EVP, CMO or GM position once the opportunity presents itself.

Her interest now is to bring her marketing and branding skill set to a consumer goods or services company where she can have real impact and a stable, long term career.

Cheryl is very creative, extremely budget and profit-conscious, a quick learner, extremely honest, enjoys working with and leading a team, and has the unique ability to NOT need to take credit for everything and has a true need to make a difference.

Cheryl has said she would be willing to be relocated for the right position.

Mr. Anthony T. Mazzei, Sr., President and CEO, National Financial Network, LLC

Cheryl was an incredible boss to me. She taught me so many things that I will never forget. It was an honor to work as her assistant when she was the VP of Marketing and Promotion at RCA Records. I have always been amazed that Cheryl (a former lawyer) followed her passion to work in Marketing. She took me on board and kept me involved every step of the way. I truly believe Cheryl would succeed in any business. The music industry was going through drastic changes and merges at that time. Cheryl’s responsibilities tripled to 3 formats and she had 2 more Directors reporting to her in addition to the entire Regional Staff. Cheryl was invigorated by the challenge. She educated herself on the new formats and dove in head first. It was exciting to work with someone as dedicated and passionate as Cheryl. I am still in close contact with Cheryl today and consider her a wonderful friend and mentor. Also, I should mention that when Cheryl was transferred from Los Angeles back to New York, she took me with her and that is where I met my husband!

Bridget McHugh, Executive Assistant, SONYBMG

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